WHAT'S YOUR PRODUCT'S PURPOSE?

Every product has a purpose. And that purpose should be thoroughly defined and mapped out well before any product development activities begin. Similar to your business mission/vision, defining your product's purpose should act as a roadmap to product design and development, not to mention your go-to-market strategy.

Start with the "Why." Why are you doing this? Then move into the specifics regarding your business AND the product(s) you intend to launch. The following is a comprehensive list of questions that will help you take it to the next level of product development. Preparing you for design, sampling and production.

THE “WHY?”

1) Describe your big idea:

2) The propose of my product is:

3) Why do you want to make this product?

4) What is your VISION for this product?

5) What do you value most about this product?

6) What will make you feel like this launch has been successful?

KEY BUSINESS QUESTIONS

1) Business name:

2) What is your business mission/vision?

3) What are your business goals?

4) Describe your brand:

KEY PRODUCT QUESTIONS

1) Product name:

2) Desired launch date:

3) What category does this belong to?

4) What are the growth projections for this category?

5) What research have you done so far?

6) What is the purpose of this project?

7) What features does it have that support this purpose?

8) Does this product support a current trend? Or does it have longevity?

9) What is your competitive advantage?

10) What problem does your product solve?

11) What is your target audience?

12) Does the market need another product like this?

13) What does the competitive landscape look like?

14) List 3 main competitors:

15) What will you use to provide feedback through the prod/dev phase?

16) What is your pricing strategy (premium or budget friendly)?

17) Do you have a product development strategy?

18) What is your marketing strategy?

19) What is your protocol for testing through the prod/dev phase?

We hope that this worksheet was helpful! With a better vision, you will be better prepared to initiate discussions with a manufacturer, or product develoepment agency. Our team at HBI would be honored to assist you in transforming these ideas into reality.

HBI Textiles was founded in 1990 as a family owned, AMERICAN MADE business. Since then, we've established ourselves as a leading contract cut and sew manufacturer with a specialty in leather goods and Made in Minnesota. We work nationally with large established brands as well as small specialty shops and startups. No matter which category you're in, our number one goal remains the same - customer satisfaction. We strive to meet the needs of our customers through high quality workmanship and competitive pricing.

Feel free to contact us to further explore how we can collaborate to bring your vision to life.

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