The Product Brief is a document that we deem critical to the success of any new product development. It gathers all the necessary product information in one place, and serves as a working document that can be used by both you, and your cut and sew manufacturer.

An example of a product brief can be found below. This also includes examples of the type of information a manufacturer might be looking for. It should be filled out to the best of your ability (the more information you can provide, the better), and is designed to stretch your imagination, while prompting you to do some research that will set the stage for an effective product launch. Additionally, there may be potions of this that aren’t relevant to your specific project. In that case, leave that portion blank. You can also download a clean version from our “Free Resources” library.

At HBI, we use this to guide for initial project discussions. We ask that customers do their best to arrive at our first meeting with the document completed to the best of their ability. In the end, this will save time and money, all while setting the stage for productive, early product development meetings.

Product Brief

Project Background

Business/Client Name:  Acme Company

Description of Project:  Develop a new consumer bag for carrying toiletries, that can also functions as a makeup bag.

How did you hear about HBI?:  Referred by a friend

Project Goals

What are you looking to accomplish?:  To create a product that can be used by both men and women, but for different reasons.

What is the ultimate goal of this project?:  To eliminte the need for multiple bags 

Target Audience

Age group:  20 - 55

Other relevant demographics:  Men and women

Lifestyle and/or psychographics:  Traveling/active lifestyle

Purchase intention:  Longevity / buy once

Mandatories/Requirements

Must have features:  Must be washable/wipable

Dimensions:  9x6x6

Desired materials:  Waxed canvas

Material colors:  Earthy tones (green, brown, tan)

Hardware finish:  Antique bronze

Considerations

Examples:  The Blue Claw Co, Duck Island Dopp Kit

Inspirations:  Americana, vintage, love the look of the new bag by LV.  Love the colors used on the new Patagonione jackets.

Resources/Partners

Material Resources:  Nothing is preferred, please help me source.

Hardware Resources:  Buckle Guy for snaps, YKK zippers 

Print Resources:  We use an embroiderer in Minneapolis— XYZ Embroidery.

Budget

Overall:  $50,000

Design:  $5,000

Prototyping:  $10,000

Production:  $35,000

Desired/Timeline

Desired prototype due date:  7/1/24

Desired production deadline:  10/31/24

Other important dates to consider:  We need in hand for a consumer show on 11/15/24

Expectations/Deliverables

Design:  We already have a design

Sampling:  We need 3 samples total

BOM (bill of materials):  Please provide when finished

Other expectations:  For production, will also need to have custom hangtags designed/made, and then attached to product. Then place product in poly bag.

Need help with product development? Please CONTACT US today and let’s start the discussion.